Art of the Long View, Australian Edition

Schwartz, Peter

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Art of the Long View, Australian Editi/Schwartz, Pete/Paper/1920688021/S029-E


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Publisher: Richmond
ISBN-13: 9781920688028
Binding: Paperback
Year Published: 2004
Scenario Planning is the cleverest technique being used by businesses for developing a strategic vision within the enterprise. Major corporations worldwide are being won over by its ability to improve the quality of thinking about the uncertainties which lie ahead. The process captures the essence of our humanity - our hopes and fears - aligns it with our competitive spirit - the will-to-win - to provide a compelling approach to the future.

In The Art of the Long View, now for the first time published in Australia and in paperback, one of the pioneers of Scenario Planning, Peter Schwartz, outlines in dazzling fashion what Scenario Planning is about and provides the tools to develop in visionary power in the development of strategy.

Schwartz illustrates scenario planning from its beginnings in Royal Dutch/Shell with many of his first-hand experiences with world leading institutions and corporations including the White House, AT&T, Pacific Gas & Electric and Nissan.
ID: 35927
Code: WL40766