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Branded Customer Service: The New Comp/Barlow, Janell/Hardb/1576752984/S049-C1
Brands are increasingly important today because they help companies create compelling points of differentiation in an increasingly competitive marketplace. This book shows that delivering branded customer service-service that supports and extends companies' brands-can be an especially distinctive and powerful competitive advantage. This book shows how to infuse an entire organization with brand values and create a recognizable style of service that reinforces brand promises and brand images. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives.