Brilliant Business Writing: How to Inspire, Engage and Persuade through Words, 2nd Edition
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Business writing has changed
E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.
Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.
- Produce business writing people actually want to read.
- Persuade and inspire people, sell more, or get that job.
- Get a distinctive, powerful and engaging writing voice