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Building and Running a Successful Rese/Bates, Mary El/Paper/0910965625/S029-G
This is the handbook every aspiring independent information professional needs to launch, manage, and build a research business. Organized into four sections, “Getting Started,”“Running the Business,”“Marketing,” and “Researching,” the book walks you through every step of the process. Author Mary Ellen Bates covers everything from “is this right for you?” to closing the sale, managing clients, promoting your business on the Web, and tapping into powerful information sources beyond the Web.
Bates, a popular author and speaker and a long-time successful independent info pro, reveals all the tips, tricks, and techniques for setting up, running, and growing your own information business.