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Built to Last: Successful Habits of Vi/Collins, Jim //Hardb/1844135845/S011-E
'Good to Great is about turning good results into great results; Built to Last is about turning great results into an enduring great company' Jim Collins.
æThis is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.Æ
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day û as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: æWhat makes the truly exceptional companies different from other companies?Æ Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.