Two cassettes (running time approximately six hours) read by Rober Steffens.
As the co-founder, chairman, and chief executive officer of Microsoft, the world's leading provider of software for personal computers, Bill Gates played a prominent role in launching the Information Age. Now this modern visionary reveals how expanding technology is propelling the business world into an exciting new economic era...how every manager can - and must - stay ahead of the curve...and how integrated information systems can help every organization achieve...Business at the Speed of Thought
Chances are your company has a sizeable investment in technology - and is realizing only 20 per cent of its potential benefit. As Gates explains, you're probably viewing hardware and software as a way to solve specific problems. But like a living organism, an organization functions best if it can rely on a nervous system that will instantaneously deliver information to the parts that need it. In clear, non-technical language, Business @ the Speed of Thought
shows you how a digital nervous system can unite all systems and processes under one common infrastructure, releasing rivers of information and allowing your company to make quantum leaps in efficiency, growth and profits.
With eye-opening, detailed tours into Microsoft and other major corporations, Gates unveils the way digital nervous systems - from the simplest to the most sophisticated - are revolutionizing the very nature of business. You'll learn how integrated technology can:
- Instantly access scattered information to analyse patterns and trends;
- Decrease cycle time and get new products out before the competition;
- Deliver up-to-the minute sales and inventory statistics on every one of your products, anywhere in the world;
- Help customers solve their own problems and, using intelligent software, automatically feed complaints to designers and line workers;
- And much more.
"I have a simple but strong belief," Gates writes. "How you gather, manage and use information will determine whether you win or lose." Business @ the Speed of Thought
gives you the information you need to win.