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Business Management & Marketing, 2nd E/Ciavarella, Gr/Paper/0733901107/S055-D1
This book adopts a sequential and systematic approach and provides students with the necessary skills and content to complete Business Management and Marketing VCE Units 1 and 2. Students are provided with updated material, tasks and examples to enable them to confidently compete assessment tasks. Features include: * direct contacts * case studies * a short-term planned business activity * folio pieces * marketing research exercises * promoting an image * up-to-date information on customer service, quality control, enterprising individuals, marketing evolution, and marketing research methods * assessment sheets and student planners for each work requirement. This book will stimulate and encourage students to become analytical and actively involved in business management within and beyond the classroom.