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Cybertalk that Sells/Lewis, Hersche/Paper/0809229234/S049-B2
Interactive commerce...the World Wide Web...E-Marketing...Cybermarketing...the terms keep multiplying, just like the number of websites. Most marketers aren't succeeding. But a few are. The difference? It's a matter of using the "same old rules" in a totally new environment, one that's dynamic, immediate, and unforgiving. This is the first book devoted to in-the-trenches guidance on crafting sales messages that work in the new world of E-commerce, including: * A road map for navigating the new medium. * How to develop e-mail that sells. * What the buzzwords really mean. * A complete Cyberstarter start-up kit. * A comprehensive list of the words, phrases, and banners that will sell more product. * Easy-to-use rules and guidelines for selling in the new electronic environments.