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E-Myth Mastery: The Seven Essential Di/Gerber, Michae/Paper/0060723238/S036-F
Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.
Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.
Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.