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Fast & Easy Research/Booth, Angela/Paper/0724804536/S054-A1
This is a practical and commonsense guide for busy executives, SOHO managers and students who want to make the most of the information explosion. It is filled with time-and-money-saving tips, as well as special techniques to make any research project a success in next to no time. Whether your goal is carrying out successful marketing research, extending a product line or gathering information for a paper, an essay, or a book, 'Fast & Easy Research' will help you learn everything you need to know, including how to: * use both traditional and computer-based tools; * incorporate your local library's resources with the free information produced by the government; * successfully search through newspapers and the Internet; * develop the Art of the Interview by learning to identify suitable interviewees, to create effective questionnaires, and to apply your interviewing skills in a confident manner.