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Hair Raising Results: How a Working Mo/Ismiel, Sue/Paper/0909608210/S049-A2
Sue Ismiel was born in Syria and later migrated to Australia when she was 15 years old. Sue not only had to overcome the difficulty of learning a new language but come to terms with a completely different culture. They were often difficult times but Sue always carried with her a belief that one day she would be "someone" and achieve "something worthwhile". Sue married and had three daughters, one of whom suffered the embarrassment of an excessive growth of body hair, so she set about formulating a product that would overcome her daughter's problem. From making the first batches of Nad's in her home, to selling it at markets and shopping centres, Sue's business has grown to the point where she now heads a multi million dollar company that not only sells her product throughout Australia but also exports to New Zealand, the USA and is currently looking at other world markets. This is Sue Ismiel's story. It is told in her own words. It is a story of love, belief in oneself, persistence and success.