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Marketing to Women: How to Understand,/Barletta, Mart/Hardb/1419520199/S010-G
In this snappy 2nd edition of Marketing to Women, author Martha Barletta tells exactly how and why corporations are spending more to capture the multi-billion-dollar women's market. In this book Barletta reveals how and why women reach different brand purchase decisions than men; the marketing myths about women as consumers and how to tap into the lucrative market of women 50 years and older. Martha Barletta, president of the TrendSight Group, is a recognised authority on gender-focused marketing strategies for wooing women consumers. Her lively style, command of her subject and passion for her topic make her a popular presenter at corporations, conferences and business schools.