Business Management & Marketing, 2nd Edition

Ciavarella, Grace/ Calandra, Angelo

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Business Management & Marketing, 2nd E/Ciavarella, Gr/Paper/0733901107/S055-D1


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Publisher: Longman
ISBN-13: 9780733901102
Binding: Paperback
Year Published: 1998
This book adopts a sequential and systematic approach and provides students with the necessary skills and content to complete Business Management and Marketing VCE Units 1 and 2. Students are provided with updated material, tasks and examples to enable them to confidently compete assessment tasks. Features include: * direct contacts * case studies * a short-term planned business activity * folio pieces * marketing research exercises * promoting an image * up-to-date information on customer service, quality control, enterprising individuals, marketing evolution, and marketing research methods * assessment sheets and student planners for each work requirement. This book will stimulate and encourage students to become analytical and actively involved in business management within and beyond the classroom.
ID: 14183
Code: P100969