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Instant Repeat Business/Sugars, Bradle/Paper/0958093237/S052-B1
Keys to Multiplying Your Business Profits
Hanging on to an existing customer is far easier, and much cheaper, than looking for new ones. Yet few business people realise this.
This book is all about looking after repeat business. It's all about ensuring your existing client-base remains happy, loyal and content. It's all about ensuring you look after that 20% of your customer-base that accounts for 80% of your turnover. It's all about turning your existing customers into your most prized asset - Raving Fans.