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Putting the Customer First/Brooks, Ian/Paper/0958203695/S050-B1
Brooks on Business
Seaton Imports was in trouble. Jonathon Seaton, managing director and the founder's son, realized he had to change his company's strategy if they were to survive. They had to stop hunting new customers and focus on persuading existing customers to keep doing business with them. To do this, they had to put the customer in the driver's seat.
This entertaining story describes how Jonathon and his team discovered what they had to do to create a great experience for their customers every time to keep them coming back for more.
Along the way, Jonathon and his team learned that knowing what to do is not enough. You have to find a way of knowing what is working well and what needs to be improved. Jonathon discovered a simple and cost effective way to do just that. And the results amazed him.
Why not benefit from the experience of Jonathon and his team?
After all, you cannot live long enough to make all the mistakes yourself.