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Switched On: Conversations with Influe/Hanger, Cather/Paper/1740311299/S056-C1
John Wiley & Sons Australia
Women in the media exert huge influence over our daily lives. In this fascinating book, journalist and author Catherine Hanger spotlights some of Australia's most powerful media women, who speak openly about their lives - especially their perceptions of the impact of their careers on themselves and those close to them.
Switched On looks at the changing face of the media in this country since the 1960s, its evolution influenced by the unique roles women have played in shaping the way we read newspapers, buy magazines, watch television, listen to the radio and even buy goods based on clever advertising campaigns. Ultimately, the decisions we make are based on the power of these media mavens.
These thought-provoking interviews are full of anecdotes that are entertaining, informative, funny and sometimes sad. The women in Switched On tell it as they see it.