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E-Myth Revisited: Why Most Small Busin/Gerber, Michae/Paper/0887307280/S031-B
In this first new and totally revised edition of the underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all business that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.