The Jenny Craig Story: How One Woman Changes Millions of Lives

Craig, Jenny

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Jenny Craig Story: How One Woman Chang/Craig, Jenny/Hardb/0471478644/S055-E2


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Publisher: John Wiley & Sons
ISBN-13: 9780471478645
Binding: Hardback
Year Published: 2004
From its beginnings over twenty years ago, Jenny Craig Inc. has grown into one of the most successful names in the weight-management industry, with over 650 centers worldwide. All along, the cofounder of the weight-loss centers that bear her name has sought to inspire others to achieve their weight-loss and lifestyle goals.

Now, Jenny Craig is set to inspire you again in The Jenny Craig Story: How One Woman Changes Millions of Lives.

Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. You'll also trace Craig's early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods.

The Jenny Craig Story chronicles how Jenny Craig, Inc. got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness.

Throughout the book, Craig offers positive, take-to-heart mandates.

Whether or not you have struggled with your weight, The Jenny Craig Story will demonstrate how the right values - and the right attitude - can take your career and personal life in a positive direction.
ID: 24180
Code: GA000287