Big Vision, Small Business: 4 Keys to Success Without Growing Big

Walters, Jamie S.

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Publisher: Berrett-Koehler
ISBN-13: 9781576751886
Binding: Paperback
Year Published: 2002
While most of the business world worships size and constant growth, Big Vision, Small Business celebrates the art - and power - of small. Based on interviews with more than seventy small-business owners and on her own experiences as a successful small-business entrepreneur, Jamie Walters shows how a business can stay small and remain vital, healthy, and rewarding.

If you long to run a successful, socially conscious enterprise as one element of a fulfilling personal life, Big Vision, Small Business shows you how. Covering growth options and small-enterprise advantages, inspired visioning, communication and right-relationship, mindset issues and expectation management, and wisdom and mastery practices, Big Vision, Small Business is a must-read for every entrepreneur and futurist. Walters defines four keys essential to creating a small business with big vision:
  • Creating alternatives to the dominant definition of "growth".
  • Learning the art of visioning big.
  • Creating "right relationships" with employees, customers, and others.
  • Overcoming common stumbling blocks, such as money, risk, competition, and success.
ID: 17233
Code: WL01979