Email for Business Handbook

O'Shea, Peter (Editor)

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Email for Business Handbook/O'Shea, Peter /Paper/0646384198/S047-E1


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Publisher: TMTE Group
ISBN-13: 9780646384191
Binding: Paperback
Year Published: 2000
Everything every business needs to know about e-mail.

E-mail is the main reason people log on to the Internet and, along with e-commerce, its use is exploding the world over. It is used by 92% of Australian businesses with Internet access to communicate with clients, customers and other business contacts and its benefits are impressive.

It can cut costs and improve relationships with customers while targeted e-mail campaigns deliver a better response than traditional direct marketing. However, there are management, legal and security risks inherent in its use. And unsolicited e-mailing is fast becoming a highly unethical business practice.

The Email for Business Handbook aims to illuminate these issues as this potent tool revolutionises the way we all do business, discussing:
  • Key facts and figures business-minded readers need to know.
  • Spamming (unsolicited e-mailing) and how not to fall into the trap.
  • How to drive business using "opt-in" permission e-mail marketing.
  • How to manage your e-mail traffic.
  • Why a corporate e-mail policy is important and what it should include.
  • How to protect your computer and e-mail against viruses and hackers.
  • All about privacy policies and what a good one should include.
  • How to build community using e-mail discussion groups.
  • What the legal risks are.
Plus more.
ID: 15500
Code: GA000156