Successful E-Commerce

Phillips, Marc

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Successful E-Commerce/Phillips, Marc/Paper/1863953760/S047-E1


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Publisher: Bookman Press
ISBN-13: 9781863953764
Binding: Paperback
Year Published: 1998
Your essential guide to surviving and thriving in the new era of online business.

Now you can benefit from the experience of small businesses who have successfully pioneered e-commerce. This concise and accessible book shows you by example how to take the essential step into e-commerce, simply and profitably!

  • How Boots Online, a retailer of Australian boots and clothing, turned a $3,000 e-commerce investment into $25,000 in sales and increased its profit margin on items sold via their Website through reduced costs of holding inventory.
  • How Nicks Wine Merchants gives Internet users a "virtual tour" of vineyards and wine reviews and allows consumers in Australia and overseas to buy wine securely from the Website.
  • How Gaslight Records, a music retail store, allows customers to choose from thousands of CDs and purchase securely on the Internet.
  • How Lovittools, a manufacturer of spare parts for the aerospace, defense and motor vehicle industries, has saved over $120,000 by purchasing new materials via the Internet.
Successful e-commerce answers your basic questions about e-commerce, including:
  • How much does it cost to implement e-commerce?
  • How do I achieve a return on my e-commerce investment within two years?
  • How can I benefit from increased profit margins by selling online?
  • How can e-commerce merchant systems streamline my traditional business processes?
ID: 17110
Code: FM000026