Successful Franchising: Your Key to a Profitable Future

Sugars, Bradley J.

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Publisher: Action International
ISBN-13: 9780958093293
Binding: Paperback
Year Published: 2003
The simple ice cream and milk shake may have a lot to answer for. You see, not only did they evolve into one of the most quintessential of all American icons; they've also got a lot to do with the birth of a whole new way of doing business. You see, they were at the centre of the evolution of a new business system that became known as franchising.

This book aims at putting franchising as a business method into perspective. It aims to give you all the information you might need if you are thinking of buying a franchise, selling one or taking your existing business to the next level and franchising it.

It tells the amazing story of the very beginning of modern franchising and how it all started. It also explains just what franchising is, how big it is as an industry and the part it plays in our modern economy.

But perhaps more importantly it attempts to throw light on the nature of franchising, the business mindset you'll need if you want to become part of this exciting industry and the importance of relationships for all concerned.
ID: 23676
Code: GA000344